Research Trends in Social Media’s Role in Political Campaigns: A Bibliometric Analysis
Main Article Content
Despite their increasing ubiquity in people’s lives and incredible advantages in instantly interacting with others, social media’s impact the political debate and its perception among citizens which is a source of concern worldwide. Watchdog organizations call for up-to-date investigations on the role social media plays in political campaigns. Much research in this domain has discovered how social media spread misinformation which often leads to debate polarization and social unrest consequently negatively affecting citizens’ lives, social behavior, and interpersonal relationships. The present study was conducted to review the extant literature in the domain of social media and political campaigns scholar productivity. Bibliometric analysis was conducted on 265 articles that were extracted from the Scopus database. The data were then uploaded to VOSviewer software to analyze citations, co-citations, and keyword co-occurrences. Volume, growth trajectory, geographic distribution of the literature, influential authors, intellectual structure of the literature, and the most prolific publishing sources were analyzed. Our bibliometric analysis shows that the US, the UK, and India accounted for 59% of the publications in this field and we identified four clusters of studies the first: Media and Political Advertising have authors who have extensively published on the consequences of political advertising in legislative and presidential elections, political campaigns communication scholars who instead highlight political campaigns communication, online misinformation and privacy issues scholars who writes about techniques regarding online deception and politics and social movements specialists focusing on the expanding significance of minorities’ rights in social media. Most of the studies used mixed methods in analyzing data. Limitations as well as research directions for future studies are discussed as well.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The philosophy of the journal is to be open and to make all articles accessible. It is our belief that open access is a must in the future of science.
Authors who publish with RCR accept a slightly modified Creative Commons Attribution-NonCommercial 3.0 Unported License.
You, as author, retain the copyrights for your paper, but the Review of Communication Research is granted exclusivity for publication of the article. The agreement allows others to share the work with an acknowledgement of the work's authorship and publication in this journal. We do not want third parties to make a commercial use of the article, unless we agree it with authors.
The journal will run an open review process as well as a traditional peer review process.
When the manuscript is accepted for publication, it will get a doi number and get available online to facilitate early citation.
The journal will post the published article to many public repositories for further diffusion and permanence.
You, as author, are permitted and encouraged to post your work online (e.g., in institutional repositories or on your website), as it can lead to productive exchanges, as well as earlier and greater citation of published work.
If you have any doubts, please, contact the editor: email@example.com
Many thanks for submitting your work to this journal.